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Made with a purpose

Crafted for women

Our ultimate goal - a world of unparalleled comfort & well-being for women everywhere.

Kind to skin

Made from the highest-quality clean ingredients. No harsh chemicals or nasties.

Kind to planet

We 🫢🏻 the planet just as much we love you. Our planet-friendly products prioritize sustainability.

A rash-free period cycle, guaranteed.

Why period care?

Made for every age, flow & body!

While we can't wave a magic wand to eliminate painful periods (oh, how we wish!), we can for sure eliminate period rashes. We are the only brand in the country to offer a 100% rash-free guarantee - if you get rashes, we'll refund your money! No questions asked.

Why intimate wellness?

Made for the β€˜ooohs’ & β€˜aaahs’!

Crafted exclusively for women's pleasure. While the world goes sshhh on female pleasure, our products put the power in your hands (quite literally) - letting you take charge in matters of the heart & body, loud & proud.

Why hair removal?

Flaunt it or shave it! The choice is yours.

We embrace your natural beauty, fuzz & all. Our products are here to s(h)ave the day, whenever (and if ever) you choose to remove hair. We believe in owning your choice – delivering a fantastic shave when you want it, & standing shoulder to shoulder with you when it's time to tell society to 'fuzz off' and flaunt your body hair!

Why skin care?

Have a great β€˜relationskin’!

Thoughtfully designed with your lifestyle in mind. Crafted to make your skin shine. Made to enhance your natural beauty, not change it. We're here to simplify skin care & make your life easy while seamlessly fitting into your schedule, not the other way around!

Shoutout Squad

Sonam Kapoor

Bollywood Actress

Heli Daruwala

TV Actress

Gul Panag

TV Actress

Yashaswini Dayama

Youtuber & Actress

Sherry Shroff


Raja Kumari


Shruti Seth

TV Actress

Mini Mathur

Bollywood Actress

Alicia Souza

Doodle Artist

Simran Balar Jain

Content Creator


Blood sisters certified


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