This had to be done.

Plush is a women's wellness brand that believes in delivering effective, clean, and sustainable products, just as it should be.

Started in 2018 as a period care brand to disrupt the fem-care industry which was filled with over-promises. Today, our product range includes period care, body hygiene, intimate wellness and skincare. This expansion enables us to offer high-quality & sustainable products to build meaningful connections. Because at Plush, the true heroes are not the products we make, but every person we make these products for.